GARME CLOTHING
BRAND IDENTITY
WEB DESIGN
PACKAGE DESIGN
MERCH DESIGN
*SPEC PROJECT
Garme, a "streetwear" apparel company hailing from sunny California, catering to the modern rebel seeking a blend of eccentricity and quality. The task was to cultivate a brand identity that truly embodied the essence of being unique and unconventional. My solution involved crafting an identity that exuded sophistication while maintaining a distinctiveness that didn't overshadow the products themselves. This was achieved through a minimalist yet audacious approach. I utilized a combination of carefully curated photography and scans of vintage images to create intricate graphics for the clothing line. The choice of modern typography and a well-coordinated color palette ensured a harmonious interplay with the diverse range of products. The executed design seamlessly captured the essence of Garme's vision, creating a brand identity that was truly eccentric and one-of-a-kind.