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PETRA TATTOO SHOP
BRAND IDENTITY
BOOK DESIGN
PACKAGE DESIGN

*SPEC PROJECT The main goal for this brand is to create an inviting and easy way for people to get tattoos. Tattoo shops can be intimidating and we want to provide an inviting environment for people to get tatted. A tattoo shop where you go in and pick out a design from their collection and get it tatted. Tattoos will have fixed pricing based on their size and intricacy of the design. They will have a monthly selection of limited tattoos designed by up and coming artists as well as established artists. The tattoo shop will have a bi-annual zine featuring work they have done as well as spreads on the artists they have collaborated with.



GRACE DALY STUDIO

Hi I’m Grace I am a graphic designer and artist with a passion for creating beautiful, intentional designs that bring brands to life. I studied graphic design at the Savannah College of Art and Design (SCAD), which shaped my love for thoughtful branding and visual storytelling.

Based in Austin, I work at MML Hospitality, where I focus on branding and design for restaurants, bars, and hotels. Outside of my full-time role, I freelance on projects ranging from logo design to full concept development. I love crafting designs that not only look great but also create meaningful experiences and lasting connection. 
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