ANN DEMEULMEESTER KNIT KIT
A DIY knit kit for the esteemed fashion house,Ann Demeulmeester. The aim of the project was to provide an avenue for both knitting enthusiasts and existing customers to fashion their very own Ann Demeulemeester sweater. The solution entailed the meticulous creation of a knit kit that aligned with the brand's identity. The execution took on a minimalist yet bold approach, incorporating pattern overlays derived from scanned magazine cutouts and integrating elements from the kit's products into the packaging design. Consistency was maintained by utilizing the brand's distinctive color palette and logo throughout the design, resulting in a cohesive and captivating representation of Ann Demeulemeester's aesthetic.
*CONCEPTUAL PROJECT
